Wowchef : Brand identity & collaterals
Client : Wowchef, Chennai
Wowchef is a Chennai based food tech startup. Their model is aimed to extract the benefits of sharing economy, synergies of housewives, home/small entrepreneurs, great chefs who want to reach out to potential customers, without the hassles of setting up a full fledged restaurant. Wowchef serves as a bridge between these cooks & their customers.As a freelance designer, my role at Wowchef was to develop their small service into a brand people trust. This included designing service strategy, brand identity, stationery & collaterals for the business. Brief : To create a consumer centric brand out of a local food cooking & delivery service - Wowchef. The entire service - right from ordering food till it's consumption - should give a WOW! experience to the consumer, by being the best in class, innovative & user friendly.