Practo : Brand illustrations
Client : Project undertaken during my one year tenure at Practo Technologies, Bangalore
Practo.com, one of the top healthcare startups in India, recently revamped their Brand identity. I was commissioned to create a few illustrations for their website. The illustration style is inspired from Tim Lahan's artworks. The style, tone, voice of illustrations is bold, friendly & metaphorical with a subtle touch of humour. The forms are sloppy, shaky with curved edges, and zero sharpness. Shown here are a few of these illustrations.